Attentive Source Signals That Marketers Can Actually Use
Receive signed Attentive email, SMS, subscription, inbound message, and link-click webhooks as source events.
Attentive becomes an inbound source for campaign, customer, consent, and lifecycle activity. EVENTS Gateway verifies the webhook, normalizes the payload, and connects those signals to the same event layer used for attribution and destinations.
Signals come in clean.
Inbound customer, consent, campaign, and lifecycle events flow from this platform into EVENTS Gateway.
What marketers gain from Attentive
Marketers can understand how SMS and email consent, messaging, and clicks influence site behavior and purchase outcomes.
How the Attentive source integration works technically
Attentive sends webhook payloads into EVENTS Gateway. The request is protected with Attentive HMAC verification, converted into canonical event names, attached to identity and campaign context when available, and stored as a source event that can inform routing and reporting.
Provider Webhook
Attentive posts events such as email.subscribed, email.unsubscribed, sms.subscribed to a dedicated EVENTS Gateway URL.
Verification Layer
EVENTS Gateway validates the request using Attentive HMAC verification, then rejects malformed or untrusted payloads before they reach the shared event model.
Canonical Source Event
The raw provider payload is normalized into a reusable source event with contact, campaign, message, and click context where the provider sends it.
Marketing Context
Marketers can connect email, SMS, consent, and automation activity to site behavior instead of reading provider dashboards in isolation.
What marketers gain from Attentive
Marketers can understand how SMS and email consent, messaging, and clicks influence site behavior and purchase outcomes.
SMS Attribution Context
Connect SMS subscriptions, inbound messages, and link clicks to downstream revenue movement.
Consent-Aware Reporting
Keep email and SMS opt-in movement visible in the same layer as conversion signals.
Lifecycle Audience Quality
Use messaging engagement to improve retargeting and lifecycle analysis.
Why Attentive belongs in the same event layer as your destinations
Lifecycle tools create valuable customer signals, but marketers lose value when those signals stay trapped inside one provider. EVENTS Gateway makes them usable across attribution, identity, routing, and reporting.
SMS Attribution Context
Connect SMS subscriptions, inbound messages, and link clicks to downstream revenue movement.
Consent-Aware Reporting
Keep email and SMS opt-in movement visible in the same layer as conversion signals.
Lifecycle Audience Quality
Use messaging engagement to improve retargeting and lifecycle analysis.
Best marketing use cases for the Attentive source
These are the workflows where inbound lifecycle signals usually help marketers move fastest.
SMS Link Clicks
Track message link clicks as source events that can connect to site sessions.
Opt-In And Opt-Out Movement
Keep consent changes visible across marketing reporting.
Inbound Messaging
Use inbound message activity as lifecycle context.
Revenue Journey Analysis
Connect messaging engagement with checkout and purchase events.
Turn Attentive activity into useful marketing signal.
Bring Attentive webhooks into EVENTS Gateway so email, SMS, consent, and automation activity can support attribution, routing, and destination quality.