Implementation Playbooks

Use-case playbooks for e_g.

These guides show how to apply the canonicalEVENTS Gatewayevent model in real funnels instead of treating all websites the same.

Vertical Guides

Choose the event model that fits your revenue flow.

Each playbook starts from the canonical e_g model and explains the most important events and payload choices.

Track product views, cart actions, checkout steps, and purchases with catalog-friendly payloads.

Separate lead submits, contact intent, booked calls, and qualified application steps.

Track signup, trial start, pricing intent, demo requests, and paid subscription milestones.

Model webinar signups, course views, checkout, enrollment, and downloadable assets cleanly.

Track one-time donations, recurring giving, campaign IDs, and nonprofit lead flows.