Shopify AppCleaner ad signal Send Shopify events to the platforms that optimize your campaigns. More usable attribution Keep UTMs, click IDs, customer context, and revenue tied together. No theme work Install from Shopify Admin and manage destinations from one app.
Shopify tracking your ad platforms can actually use.
EventsGateway connects Shopify purchases, carts, products, UTMs, click IDs, and customer context to the marketing destinations that need those signals: Meta Ads, Google Ads, Google Analytics, and TikTok Ads.
S shopify Spring '26
Search CTRL K
EG- eg-store dev
Shopify → EventsGateway → Destinations
Pixel connected
SOURCE
S Shopify
Collection View
inputurl collection
ENRICHMENT
Events GATEWAY
Collection View + email +
IdentifyEnrichMapSend
DESTINATIONS
Google Analytics view_item_list
Google Ads view_item_list
TikTok Ads ViewContent
Why marketers use it
Better signals for the campaigns you already run.
EventsGateway turns Shopify activity into clean marketing events, then sends them to the destinations that decide budget, bidding, retargeting, and reporting.
Give ad platforms more complete events
Meta, Google, and TikTok perform better when their conversion signals are consistent, enriched, and not scattered across separate pixels.
Understand what drives Shopify revenue
Keep campaign parameters, product context, cart activity, and completed orders connected so reports are easier to trust.
Reduce dependency on developers
A marketer can open the Shopify app, see destinations, and confirm the pixel state without editing theme code for every change.
Track the shopping moments that explain revenue.
The app focuses on events a marketer recognizes immediately: browsing collections, viewing products, adding to cart, starting checkout, and completing the purchase.
- Collection viewed
- Product viewed
- Added to cart
- Checkout started
- Purchase completed
Send the same story to every marketing tool.
Meta Ads
Improve optimization and retargeting with cleaner commerce events.
Google Analytics
See journeys and revenue with Shopify context attached.
Google Ads
Feed conversion signals back into paid search and Shopping decisions.
TikTok Ads
Keep campaign learning from depending only on the browser pixel.
The marketer value
Know which campaigns create real Shopify revenue.
EventsGateway is not another dashboard to babysit. It is the connection layer that keeps Shopify revenue signals clean before they reach the ad and analytics platforms where marketers make daily decisions.